Social Nethurting, by Callan Mccauley. Callan is trying to animate the intangible, something that doesn't really exist. The ‘bully’ not being visible is where the idea stemmed from. Callan wanted to create a visual representation of cyberbullying seen through one character, both physically and mentally. Using expressive and impressionist influences the textures would enhance the story and make light of a sour subject, while aiming to have commercial value.