How can we bring a code of conduct to life?
We were brought on as both creative and strategic partners to help bring the Bupa Code of Conduct to life. In an organisation such as Bupa, a standardised CoC can have huge commercial implications, as well as positive bene ts for individuals
We ran a user research phase across 9 different countries, featuring both in-person and digital feedback sessions. From that we developed core design principles and created a strategy for delivery and content.
Our strategy was built around a unique ‘campaign’ approach to delivering Code of Conduct material across 12 months, based around Bupa’s 12 core principles, with the emphasis on experience over ‘top down teaching’.
This rich but lightweight mobile friendly experience integrated with Bupa’s Learning Management System 'SABA', allowing Bupa to track engagement data. The piece is also multi-lingual, with content culturally tailored to each region.
It featured fun, memorable looping animations, short videos from real Bupa colleagues, and micro-interactions with dilemmas and stories. Yet, each ‘principle’ only lasts around 5 minutes – easy to fit into busy schedules.
