VR Travel Campaign for CAA

AWARDS ENTRY - ONLINE ADVERTISING & MARKETING CAMPAIGN MEDIA.

(Click and Drag the video while it's playing to look around, or view it on your mobile device.)

Here are a collection of 360º Virtual Reality videos created for CAA Travel. These videos were used as 360 ads in Facebook and YouTube. We also built Facebook Canvas Ads, as well as an in-store experiential marketing campaign using Samsung Gear VR Headsets and spacial sound.

There were two VR compilation edits put together. ESCAPE is a calmer, slower VR compilation meant for an older demographic, while EXPLORE is a more adventurous VR compilation targeted toward a younger demo. In addition, individual locations were also used independently for advertising to try and capture attention and immerse the viewer instantly into paradise. Some examples of independently used VR segments were Pig Beach in the Exumas, Blue Sails Cafe in Nassau, an early morning sandbar in the middle of the Atlantic Ocean, and scuba diving in the southwest bay of New Providence Island.