Color Grading is constantly evolving as technology and cinema as an art form is changing. Setting up a color ”bible” is a creative journey with different departments starting from choosing a capture device and lenses, all the way to projecting images on screen. Technical color correction is different from more creative process, color grading. Creating looks is always the fun part and it usually works best when it fully supports the story. In Whitepoint we keep the technicalities at the background so you can keep the focus on the creative process. As our team is designing cinema optics we have a good understanding on what are the current trends and what could be achieved when the colorist is involved with the project from day one.