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White Lodge

White Lodge creates premium content for prestige luxury and fashion brands.

Our expertise covers filmmaking, installations and exhibitions, online and interactive content, websites, apps and music. Our house has over 25 years experience of developing collaborations with marques including YSL, Louis Vuitton, Hermes and Burberry, in addition to artists such as Bjork and Lady Gaga and institutions ranging from the BFC to the V&A.

Sarah Chatfield - YSL AW09 Menswear

A pioneering reimagination of the established model of fashion week runway presentations, conceived with YSL creative director Stefano Pilati for AW09 Paris Fashion Week. Forgoing the tradition of showcasing a collection using runway models, Pilati commissioned Sarah Chatfield to create a radical filmic experience for his guests.

Starring actor Simon Woods, the 7-minute film was originally displayed on a triptych of screens. Romantic, ethereal and technologically complex, the film evokes the dynamics of familiarity and formality at play in Pilati’s menswear collection.

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