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Jed Mortenson - Director

Fairmont Heritage Place Ghirardelli Square

The challenge was to create a sales video for a high-end fractional ownership property that did not yet exist.
Construction had barely begun on The Fairmont Heritage Place at Ghirardelli Square when Mortenson was chosen by Fat Box Films and Creative Mint to direct and produce this exciting promotional piece. The production took shots from alternate locations that matched the planned look and feel of the finished development, and weaved them seamlessly together with views of carefully selected locations around the Ghirardelli construction site. Mortenson forged a thoroughly convincing illusion of the finished property, and at the same time captured the romance and charm of this San Francisco landmark.