Polo Ralph Lauren (London show)

Genre:
video mapping
Director:
Luke Losey
Production company:
Drive

Information:
4K Video mapping project for Ralph Lauren. We shot the live action over three days 3/4 size sets in NY, replicating the two flagship stores. The Polo match was shot against a 30m green screen in Oxfordshire over two days. CGI was undertaken at UVA with a final three week push at MPC in London, we had over thirty animators working on this throughout the production with a fairly constant flow of creative staff jumping between NY and London. 8 minutes of 4K CGI is no mean feat, especially when your template is a building! Orbitals Paul Hartnoll composed the music. Probably the first really commercial video mapping project with a global reach. The final projection was shown simultaneously on the flag ship stores in NY & London to an audience of throusand's.

See my other video mapping work for Nokia / Deadmau5 here:
vimeo.com/35950693

Full animation portfolio here:
vimeopro.com/user8582623/losey-animation-portfolio