AME

Genre:
TVC
Client:
Britvic
Director:
Luke Losey
Agency:
TBWA
Production company:
Serious pictures

Information:
TVC for AME shot on 35mm over two days at black island, hair water and make up creating complex problems for our stylists. The naturalistic and inclusive look of the model was a deliberate strategy to make the product seem accessible - but still premium. I often get asked if I do more straight up stuff...well here it is.