Mulberry Fall, Winter

Genre:
Animation
Digital and cinema release
Director:
Luke Losey
Production company:
Park Village
Agency:
House & Holme
Art Direction:
Shona Heath
See my other Mulberry fashion film here: vimeo.com/40244583/settings

Information:
All post work was done at Framestore, the film was shot at the same time as the print campaign ( shot by Tim Walker ), we shared sets with the still's crew over a couple of days, using the same lighting set ups, sets and models for the live action, we shot many smaller elements on green screen (including the Fox)....then spent six weeks in post. The camera mapping technique I use here is a hybrid of live action and animation to create a 'through the looking glass' montage type effect with fairytale and surrealist accents.