Brenda Laurel : Purple Moon - 'Secret Paths' TV Commercial, 1997
"The right question, I think, was the one we asked, “How do girls and boys play?” “What’s really going on here?” “How can we take play patterns that girls really enjoy in other parts of their lives and incorporate them into some kind of comput-er-based study that they have that draw the thing that will pull them across the threshold of getting their hands on a computer?” That was the over-riding goal that led to founding Purple Moon. Once we figured out that we could actually build something that could live in popular culture, we could start a company. We started thinking about content at that point. We knew some things by then about play patterns that related with both cultural and brain-based differences."
Purple Moon was a pioneering, American developer of tween girls' video games, founded by Brenda Laurel and others with support from Interval Research in Mountain View, California. Purple Moon's first two original games, 'Rockett's New School' and 'Secret Paths in the Forest' were released in 1997. Both games encouraged meaningful values of friendship and personal empowered decision-making. Purple Moon's games catalyzed a strong girl games movement in the 1990s. Laurel's groundbreaking research, innovative ideas, authentic designs and published writings continue to influence and inspire new generations of women trailblazers who played her games today.
Courtesy of Brenda Laurel. Featured in 'New Media Futures: The Rise of Women in the Digital Arts'.
Learn More: herstory-artn.com/brenda-laurel
Herstory Lightening Talks:
Purple Moon/TED talk: ted.com/talks/brenda_laurel_why_not_make_video_games_for_girls/up-next