Thought Leadership Series

The BEA Thought Leadership Series (BEATLS) introduces faculty and students to influential and/or historical figures in the media industry. The short video interviews (5-10 minutes) explore each professional’s background, career path, and day to day responsibilities as well as highlight industry trends.

Jack MacKenzie, Penn Schoen Berland

Executive Vice President, Penn Schoen Berland: Global Media and Entertainment*
“If you conduct good research, believe in it, don’t let people tell you that it’s wrong.”
Keywords: media research, generational research
*Mr. MacKenzie was EVP at Frank N Magid Associates at the time of this interview.