Thought Leadership Series

The BEA Thought Leadership Series (BEATLS) introduces faculty and students to influential and/or historical figures in the media industry. The short video interviews (5-10 minutes) explore each professional’s background, career path, and day to day responsibilities as well as highlight industry trends.

Eric Cardinal, The CW

Executive Vice President, Research: The CW
“I spend a lot of time haggling with Nielsen, analyzing our numbers, pointing out what we think are issues with Nielsen, looking at alternative measures of the traditional television landscape, and at the same time trying to figure out…what the digital platform is doing for us.”