• 72% of the respondents indicated that transparency and info sharing would help promote a more collaborative relationship between retailers, brands, and suppliers/factories.

• The “trust” factor needs to be cemented into these relationships to create an efficient supply chain.

• Is the relationship “supplier-led”, “individual sourcing executive-led” or “led by consumer needs and therefore a collaborative hybrid with the retailer/brand taking charge”?

• What creates better factory/retailer collaboration, 360 degree understanding of the processes and challenges both product development/design and the factory face in developing and manufacturing product, etc.?

• Does this new approach to the relationship help produce “speed” to the marketplace, or other sustainable achievements?

One Brands' Point of View

KIM WILLIAMS of Orvis about the cultural differences that help/hinder trust based on her many years running sourcing in Europe versus the US.