• 72% of the respondents indicated that transparency and info sharing would help promote a more collaborative relationship between retailers, brands, and suppliers/factories.

• The “trust” factor needs to be cemented into these relationships to create an efficient supply chain.

• Is the relationship “supplier-led”, “individual sourcing executive-led” or “led by consumer needs and therefore a collaborative hybrid with the retailer/brand taking charge”?

• What creates better factory/retailer collaboration, 360 degree understanding of the processes and challenges both product development/design and the factory face in developing and manufacturing product, etc.?

• Does this new approach to the relationship help produce “speed” to the marketplace, or other sustainable achievements?

Each Brand Has a Story

JUSTIN CLEVELAND of Allbirds has exercised industry leading transparency that defines the Allbirds brand as he has conducted sourcing that brought apparel into their brand mix.