How Important is Color?
Improving color approval time and accuracy is an opportunity in the Western Hemisphere. An introduction to digital and visual color evaluation best practices from the brand and retailer’s perspective will be provided. Following a brand’s color procedures and being transparent with digital color data creates trust. The higher digital correlation the manufacturer can show, the higher the level of trust grows. Color approvals can become a partnership rather than an adversarial relationship, improving cycle time, and just making the job that much more fun.