If we let it, nature is a third of the solution needed to climate change by 2030, but only a fraction of the conversation. Without it, we won’t reach our commitments under the UN Paris Climate Agreement. We’ve called it the ‘Forgotten Solution’, and last September in San Francesco we launched an integrated campaign which we kicked off with this movie trailer. Gaining over 1 million YouTube views over a few weeks, the campaign and its messages were shared on and offline by household names like Alec Baldwin, Jane Goodall and Harrison Ford. |