A behind-the-scenes look at promoting and organizing a comic convention in a post-Covid climate. Jim Burleson, the promoter of Albuquerque Comic Con, shares insights in what it takes to create a successful event in one of the nation's poorest economies. From planning, coordinating event facilities with the city, discussing rival promotions and culminating at the event which was always in doubt due to State politics. In the end, Albuquerque Comic Con 2021 was a big success despite all of the concerns and potential roadblocks. This was the 5th highest attended event in the history of Albuquerque Comic Con.