urbanlip.com specialises in health, beauty and wellness imaging - from licensing still images to full film production. This is our showreel - a visual smorgasbord of what we love to do .... and what we can do for you!
The Brief: To produce a short film to illustrate the different sectors of the M&S beauty halls for use in-store and social media plus create visual content for an in-store booklet. Each sector was to have it's own identity but also work cohesively as a whole.
The Film: The 1 day (12 hour) shoot was shot on RED Dragon for it's ability to produce still images from motion and for its tonal quality when recording skin. Different backgrounds and lighting set-ups created the subtle and different identities for each sector. Responsibilities included directing and DOP for the project, overseeing the edit, production of storyboard, booking the film crew, cutaways and sourcing music.
urbanlip Production Cape Town 2019/20
A mini-reel of urbanlip motion clips illustrating the new Tweakment (non-surgical facial improvement) trend in beauty. All clips are available to license through urbanlip.com.
Brief: Produce a short tutorial film with a high production value which is both informative, yet approachable and lit to communicate a 'working studio' high end beauty feel.
The Film: We developed the intro creative and the location/set to reflect the 'fashion shoot' element of the film reinforcing the 'authority' of the expert. Interactive dialogue between the model and make-up artist brings the viewer in and communicates approachability. Our responsibilities included direction, filming with a 2 x camera set-up, lighting, audio, location, post production creative/execution including the intro sequence, cutaways and sourcing music.
Brief: Conceptualise, create, shoot and build an intro sequence for the re-launch of BD Cosmetics.
The Film: We created an action-packed sequence of fast camera moves. We kept within a tight budget by utilising extremely high quality lenses on the tiny BlackMagic Pocket Cinema Camera. The lightweight camera rig enabled difficult sweeping moves via a lightweight jib. Shooting RAW enabled us to bring out the best in the packaging without having to shoot a larger format. The sequence was shot in four hours.