At The End of The Day Kickoff Promo
This video was created for Flynn Canada Ltd., the leading building envelope contractor in Canada.
During the course of filming for Flynn’s annual Safety Award event, we noticed how frequent many of the people we interviewed said "At the end of the day," as part of their answers. Flynn decided to create a campaign promoting safety to play on this funny fact. The slogan used for this initiative was "At the end of the day... We all go home safe". Not only did they make and distribute t-shirts to everyone at their 18 locations, but they also created a 40ft banner which was signed by all 3000 employees nationwide to serve as a contract to every individual’s commitment to safety.
This video was used to kick-off the “At the end of the day...” campaign and was debuted for all employees at their annual safety meetings.