RAC Retail Advertising & Marketing Canada Presentation by Anthony Booth - Mobilicity
RAC meeting on January 19, 2012 with a presentation titled "David and Goliath: Creating and Building a Successful New Wireless Brand in the midst of Industry Giants". This is an example of the type of meetings that RAC members enjoy. RAC Members can view the complete archived recordings at raccanada.ca
Anthony Booth, Chief Customer Officer of Mobilicity, spoke to the triumphs and challenges of building a new kind of mobile carrier in a category dominated by, not one but, three Goliaths. Anthony shared his thoughts and strategies behind Mobilicity’s rise and role in transforming one of the most competitive wireless markets in the Western world by going head to head with Canada’s Big 3 carriers.