What Small Brands Can Learn From High Schoolers About Grassroots Social Marketing, Jerry Zhang, Podcamp Toronto 2013
The 2 day PodCamp Toronto 2013 unconference was host to hundreds of delegates who came to experience over 60 presentations at the Rogers Communication Centre, Ryerson University, Toronto. The diverse community includes amateur and professional content creators and communicators. This includes folks from all areas of new media — writers, producers, photographers, designers, podcasters, developers and bloggers.
PodCamp Toronto 2013 was an inclusive unconference gathering held on February 23 & 24, 2013 where everyone participated. #PCTO13
This is what was written about this session:
I used to spend hours every week reading through Mashable, Social Media Examiner, and Seth Godin’s blog. After all, these are the authorities in social marketing. But I— like so many other entrepreneurs, small business owners, and aspiring trendsetters— found myself a little bit lost.
Every piece of advice that I read just made so much sense. But nothing seemed to… work. I realized that every social media resource was geared to brands that already had several thousand fans/followers. Meanwhile, I was stuck in “social media limbo”— that awkward position where my brand had a Facebook and Twitter page but absolutely nothing happened on them.
This session is not geared toward marketing managers of large banks or nationwide department stores. There’s probably too much red tape for anything fun to happen there anyway. This is a session for the little guys: (aspiring) entrepreneurs, small business owners, and content creators who are just starting up.
There’s nothing big and abstract. These are real ideas for real brands.
Who the heck am I?
I am 16 years old. I’ve been reading marketing books since the sixth grade. I started Glowstik Social Marketing about a year-and-a-half ago and got featured as one of PROFIT Magazine’s 30 Most Fabulous Canadian Entrepreneurs.
How to get brand evangelists to actually share
Leveraging strategic partnerships to drive your social media (and sales!)
Outsourcing on a super-low budget
Providing real value through social media
Making your startup or small business likable :)