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What Small Brands Can Learn From High Schoolers About Grassroots Social Marketing, Jerry Zhang, Podcamp Toronto 2013

The 2 day PodCamp Toronto 2013 unconference was host to hundreds of delegates who came to experience over 60 presentations at the Rogers Communication Centre, Ryerson University, Toronto. The diverse com­mu­nity includes ama­teur and pro­fes­sional con­tent cre­ators and com­mu­ni­ca­tors. This includes folks from all areas of new media — writ­ers, pro­duc­ers, pho­tog­ra­phers, design­ers, pod­cast­ers, devel­op­ers and bloggers.
Pod­Camp Toronto 2013 was an inclu­sive uncon­fer­ence gath­er­ing held on February 23 & 24, 2013 where everyone participated. #PCTO13

This is what was written about this session:
I used to spend hours every week read­ing through Mash­able, Social Media Exam­iner, and Seth Godin’s blog. After all, these are the author­i­ties in social mar­ket­ing. But I— like so many other entre­pre­neurs, small busi­ness own­ers, and aspir­ing trend­set­ters— found myself a lit­tle bit lost.
Every piece of advice that I read just made so much sense. But noth­ing seemed to… work. I real­ized that every social media resource was geared to brands that already had sev­eral thou­sand fans/followers. Mean­while, I was stuck in “social media limbo”— that awk­ward posi­tion where my brand had a Face­book and Twit­ter page but absolutely noth­ing hap­pened on them.
This ses­sion is not geared toward mar­ket­ing man­agers of large banks or nation­wide depart­ment stores. There’s prob­a­bly too much red tape for any­thing fun to hap­pen there any­way. This is a ses­sion for the lit­tle guys: (aspir­ing) entre­pre­neurs, small busi­ness own­ers, and con­tent cre­ators who are just start­ing up.
There’s noth­ing big and abstract. These are real ideas for real brands.
Who the heck am I?
I am 16 years old. I’ve been read­ing mar­ket­ing books since the sixth grade. I started Glow­stik Social Mar­ket­ing about a year-and-a-half ago and got fea­tured as one of PROFIT Magazine’s 30 Most Fab­u­lous Cana­dian Entrepreneurs.
Questions Answered
How to get brand evangelists to actually share
Leveraging strategic partnerships to drive your social media (and sales!)
Outsourcing on a super-low budget
Providing real value through social media
Making your startup or small business likable :)