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Casalgrande ceramic cloud, a full immersive tale. Videoprojection over Organza and Stones.

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Architecture without material: a non-corporeal visual project about ceramic. Kengo Kuma & Associate wanted to recreate and explain the inner meaning of the Ceramic Wall they designed and built for Casalgrande in central Italy. Studio Visuale has been choosen to design and create an immersive visual experience that could show the public the meaning and significance of the work of Kengo Kuma, creating a contemplative and emotional atmosphere.

The project involved 280 sqm of organza silk coming from Japan (Super Organza), 4 synchronized video projectors with moving head (Robe Multimedia), 900 sqm of stones and pottery fragments, and the exploitation of a unique location, the ancient courtyard of the XVth century Università Statale of Milan.

Design team studio Kuma & Associati:
J. Villar Ruiz, R. Umezawa, M.C. Piccinelli - kkaa.co.jp/
Video and video concept by: Francesco Pia - studiovisuale.it
Sound: The Basement - federicopelle.com/
Illumination: Mario Nanni progettista
Video Service: Spazio Visuale
Videoprojectors and technical support: Robe Multimedia, MMS
* special thanks to Luca de Candido
Photo thumbnail: Peppe Maisto - peppemaisto.com

Client: Casalgrande Padana - casalgrandepadana.it/
Client e Design Consultant: Alfonso Acocella - architetturadipietra.it

For more info visit studiovisuale.it
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