Fox Business: 07/21/2021
SocialFlow CEO, Jim Anderson, joined Fox Business to discuss Netflix's decision to expand into gaming. There are still questions about whether or not Netflix will be successful in this new venture, however, Jim explains that "It's the right strategy. They need to start thinking about adjacencies. The bundle is a huge advantage." He also points out that Netflix does not have to have the best gaming service, but the most convenient. That way they would be able to reduce subscriber departures as well as up scaling their prices. "That's the path to success of a bundle."