Character Animation: QLess
Qless came to us with a compelling service that promised to eliminate hours of wasted time standing in line for many people, but they had a hard time explaining their service and the good it can do to the right people.
They needed a short explainer video that would not only show what their software/service does, but one that outlines the different scenarios where it can be most effective. Their goal is to tell the world about what they do to signup many more businesses that could use their service. In addition, they wanted an even shorter cutdown that could be shown in noisy environments that would tell their story - silently.
We came up with a concept they loved, turned it into a script and art. Once animated, the sound design became a critical aspect of the 'talking' version, and we created a text overlay that helped move the silent version along clearly and concisely.
In true Rip Media Group fashion, we over-delivered by providing them with not only the two videos they ordered, but one extra set for the Secretary of State in Michigan who was responsible for rolling out the Qless service for all of the DMVs in Michigan.
When Michigan's Secretary of State saw their custom version, her office wrote me to tell me the word "Wow!" literally came out of their mouth upon first viewing, and she approved the final video without changes.
Qless is very happy with their videos and they are looking forward to the continued growth and expansion of their service in the US, thanks in part to the work we delivered for them.
Production Company: Rip Media Group
Executive Producer: Maury Rogow
Creative Producer: Barry Silver