Animation over Commercial Video: Sally Ride Science - What do you want to be?
Sally Ride Science® provides tools for college and career readiness that can build students' passion for STEM fields and careers.
The client asked us to create a piece that explains the importance of educating students from an early age. The key element they want their viewers to understand is that the kids today will be part of the generational future. To provide them learning expertise, we allow them to open doors for themselves that were once unimaginable.
Upon brainstorming, Rip Media Group felt that a live-action video would prove best for this specific project. We pitched the idea that we would get into a classroom with a great group of diverse kids and have them tell us what they want to be when they grow up. We wanted to show that the dreams of today, could be the reality of tomorrow.
Production Company: Rip Media Group
Producer: Maury Rogow
Director: Barry Silver
Editor: Jonathan Shnoravorian
HD / Color / 2014