Blog Analytics on Reader Retention
This video gives you a snapshot of how many individuals click on your article vs. how many read all the way to the end of your article. Best practice in a digital world is to write shorter articles because people are "reading on the go," which is different from sitting and reading a paperback book. I write long-form content because my articles are future chapters for future books. I do write short-form if it's not for a book, and those articles tend to capture more readers.