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Blue Earth Alliance

In the Trenches of Benevolence: Real World Challenges in Cause Communications - Collaborations for Cause 2012

Moderated by Dan Lamont.

Can visual storytelling be strategic? The answer’s yes, and it has to be if it wants to inspire change. In this moderated panel Non-profit and Corporate Social Responsibility representatives describe successes and failures in the creation and distribution of content aligned with strategic goals, from helping to raise awareness to delivering content that delivers actions such as raising funds. The panel will discuss questions such as “How does the storyteller deliver a product that they’re proud of and at the same time deliver a product that can meet strategic communications goals?” “How does the content creator pitch stories, and clearly articulate the ROI to the funders and to the partners.” Dan Lamont

Jane Sutton-Redner leads the Content Curation team at World Vision, a Christian humanitarian organization dedicated to helping children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and justice. For many of her 19 years with the organization, she edited the award-winning World Vision magazine and traveled throughout the developing world on story assignments.

Milenko Matanovic is a self-described recovering artist who founded Pomegranate Center in 1986 believing that magic happens when art, creative thinking, and community join forces.

At the Bill & Melinda Gates Foundation, Dan Green manages the foundation’s media and information grants. He leads a diverse team with experience in education, global health and development, advocacy and journalism.

Collaborations for Cause, hosted May 4th & 5th 2012 by the Blue Earth Alliance, was a retreat for communications professionals who want and need to use emerging new media outlets to build strong, lasting bridges among creative multimedia storytellers, non-profits, socially responsible corporations and supporting communities.

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