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Blue Earth Alliance

Moving to Action Through Story - Collaborations for Cause 2012

Community-centric storytelling can be a tool for bringing people together and inspiring action. In this presentation, analytics specialist Anil Batra offers methods in order to measure the impact of storytelling.

Anil Batra is Vice President of Business Consulting at iJento, a multichannel analytics company. Anil has more than 15 years of experience in consulting, business intelligence, Web analytics, online advertising and behavioral targeting.

Collaborations for Cause, hosted May 4th & 5th 2012 by the Blue Earth Alliance, was a retreat for communications professionals who want and need to use emerging new media outlets to build strong, lasting bridges among creative multimedia storytellers, non-profits, socially responsible corporations and supporting communities.

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