Building Community: San Francisco Bay area video production by Pacific Media
Steinberg Architects needed a video to submit as part of their proposal for a 50 million dollar student housing complex competition. To connect strategically and emotionally with the judging panel, PM developed a story arc about building community that featured vignettes with two student characters as they experienced living in the Steinberg designed campus community. This brought the proposal to life and showed how their design would support the community-building that the university was seeking. We also integrated a rich visual treatment of the architectural plans and drawings and used streamlined VO and text points to communicate technical information.
Our client won the project and they attribute much of their win to having a compelling video that served to differentiate their proposal from their competitors.