Kellogg Diversity & Inclusion // "It Matters To Me"
Kellogg has an incredible Diversity & Inclusion focus in their company. They asked Overneath to highlight the Employee Resource Groups which serve and connect the diverse workforce.
Overneath took creative lead. First, we conducted detailed pre-interviews with multiple employees to determine important messaging. From these interviews we developed a meaningful script which was read by multiple current employees.
The result is a fun and powerful statement of inclusion with employees getting a chance to say "it matters to me."