Summit Healthcare Regional Medical Center – Show Low, Arizona
The Need: Reinforce the personal connection between Summit and the surrounding communities, showcase the facilities and available technologies, create a sense of commitment and belonging.
The Strategy: Create videos that engage and educate the communities to Summit’s state of the art medical care and compassionate doctors that exist in their own backyard.
The Solution: A six video campaign comprised of two 30-second TV spots, four short web videos depicting quality service and people who have had their lives changed by the doctors at Summit. Shot on location, each video features a narrative or heartfelt testimonial to the hospital’s effective balance between state of the art equipment and the compassion of the medical teams.
Project date: Summer 2012