USPS Retro Campaign: "I Dream of Retiring"
It’s a huge honor to work with television legends Adam West, Julie Newmar and Barbara Eden. Adam West all but invented the superhero genre for television. Julie Newmar played the original Catwoman, and Barbara Eden broke ground by sporting a bare midsection on TV for the first time. But it’s an even greater honor to team up with these stars to prevent Americans from losing their life savings to sweepstakes and phishing scams. This retro campaign invokes 1960’s nostalgia to teach caregivers how to protect loved ones from fraud.