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Øredev Conference for Software Developers - .NEt/Java/Web/Mobile/Test/Agile

Every year we organize a Conference for Software developers, in the South of Sweden and it is with pride that we share our passion with you. We hope that one day you will be among the ones who are visiting us and will contribute to make of Øredev an awesome event, because at the end, it's all about people!

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Øredev 2011 - Only your mom wants to use your website - Alexis Ohanian

If you're not developing for the end user, who the hell are you developing for? Whenever you launch a new product, you've got to convince every single person who sees it that it's worth their time. Keep this in mind when making decisions about product. Less is more and if it's not immediately compelling, you've lost a potential user -- the back button is your enemy. Fortunately, most software does such a terrible job with user experience that there are loads of markets ripe for disruption. You can win on design alone (see:,, instagram to name a few)

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