Pain Management or Drug Abuse? A Program for Law Enforcers
Law enforcement officers play a key role in minimizing the diversion of narcotic drugs into the illegal street market. Yet no investigator wants to do anything that would prevent controlled drugs from reaching those who truly need them. It's a difficult balancing act.
New guidelines for treating severe and chronic pain call for doses of opioid medications considerably higher than used in the past, which has made the investigators' dilemma even tougher.
With larger doses of opioids being regularly prescribed, how can investigators distinguish between legitimate patients and drug seekers? How can they tell the competent physician from the 'script doctor?' What about pharmacists who dispense large quantities of opioids?
This engaging educational program will provide drug diversion investigators with practical tips and guidelines that will help them distinguish between legitimate medical practice and behavior that warrants an investigation. A Study Guide supplementing the video is included.
It was written by Brian Goldman, MD, FACEP, MCFP(EM), in consultation with Ronald W. Buzzeo, RPh, former Deputy Director, Office of Diversion Control, USDEA.
The program was shot in Baltimore, Salt Lake City and Toronto.
What is the RGC?
Tell Someone (1987) is a fast-paced portrayal of five different kids in situations that revolve around alcohol in the home. We see the effects of alcohol abuse on families from diverse socio- economic and ethnic backgrounds. Viewers are encouraged to empathize with the emotional roller coaster children of alcoholic’s experience. The clear message is that if kids can draw the link between what is going on their homes with their feelings of confusion and despair, they'll be empowered to take action to improve their situation. The video urges young people to find a trusted adult to discuss their problems with.
The video is part of a larger social marketing campaign developed for The Alcohol & Drug Recovery Association of Ontario wanted a campaign to assist children living with alcoholic parents. We developed a campaign that comprised a 25 minute documentary, a 4 minute music video, a provocative poster and two 24 page booklets for young people and their teachers. The campaign generated numerous national and international media interviews and articles. Most importantly the materials led to change. In a follow-up survey, the overwhelming majority of the young people who were exposed to these materials said they would now "tell someone." The materials are still in circulation throughout North America since they were introduced in 1987.
It was shown on Much Music, TV Ontario, CFTO, Global, YTV's Kid's Beat, CBC's Video Hits and Much Music along with various cable companies in Ontario. Health & Welfare Canada approached the producer to have the video translated into French for use in its offices throughout Canada.
Rated very good (5.3 on a six-point scale). This contemporary well-produced video could lead to good discussion about the issues involved in living with an alcoholic parent. The excellent message is clear and presented in a way that appeals to the target audience. - Projections, Addiction Research Foundation
There's as much information packed into this video's lyrics and dramatic portrayals as there is in most educational films. Tell Someone is great to take to schools, and to use as a trigger film to promote discussions. -Alcoholism & Addiction
Impact on the Viewer
The video is appropriate for use in education programs as a prevention and early intervention tool and can be used effectively with children as young as eight. At an adolescent treatment program, patients talked for two and a half hours about their feelings after viewing the video. The counsellors said it was the first time many of them had opened up.
In a metropolitan high school, students walked the hallways singing the lyrics.
The video is also being used in a juvenile court diversion program for drug and alcohol offenders who must attend with their parents.
The Judicial College of the Supreme Court of Ohio requested the use of the video Tell Someone to train juvenile court referees in eight sites across Ohio.
Jim Brodie Producer/Co-writer 905.887.5534
Sample Motion Graphics from UCDSB
Shakil Nundloll: Compositing/Animation
Kindness: A Choice
Schools are coming up with imaginative solutions to reduce bullying and build friendlier environments in their classrooms where everyone can feel accepted and valued.
The first story looks at how a grade eight teacher uses a weekly talking circle to defuse conflicts and build emotional understanding and empathy between his students.
The second story narrated by an elementary school principal shows what happened when the students were asked how they would solve bullying in their school. The students decided to promote kindness and it worked!
All Means All
For the past seven years we’ve been producing a multi-award winning series of Director’s Reports for the Upper Canada District School Board. "All Means All" won a Grand Award in the category of Annual Reports from the APEX Awards for Publication Excellence, a U.S. based annual competition for writers, editors, publications staff and business, nonprofit, agency and freelance communicators.
The judge’s comments: "This wonderfully involving, visual report to the community is distributed in eight chunks -- each a separate video clip. Each is interesting, well done, and focuses on telling the story through students and teachers. An exceptionally effective use of media." It also went on to receive an Award of Distinction from the Canadian Association for Communicators in Education.
A story from the Report generated enough interest from the Toronto Globe & Mail to write this feature story. You can view the original ‘Link Crew’ story from the Report by visiting this link.