Milestone Mindset LIVE

I'm Nancy Sergeant, your host of Milestone Mindset LIVE. I launched this series to share with you my experience, and that of my clients, colleagues and other industry experts. Each episode is created to help you unlock the secrets to getting more clients and donors. I’m the founder of Sergeant Marketing and the Milestone Marketing Strategy. I'm here to help you save time and money while increasing revenue by reaching more people.

Managing Customer Relationships in Uncertain Times is Essential

Sound Email Marketing Automation Strategy Can Help You Manage Customer Acquisition and Retention Costs

Email marketing strategies are essential to manage customer acquisition and retention costs by nurturing relationships in a post-pandemic, inflationary period. Mickey Locey, President and Founder of mxTr Automation, joined me for a look at the difference between customer acquisition and retention email marketing strategies and the power of email marketing automation to cost effectively manage these relationships.

Mickey is one of my trusted collaborators. Our ultimate purpose of working together is to help clients develop leads and convert them to long-term, loyal customers.

Mickey and I walk and live the talk. We practice these principles in our own businesses.

We packed a lot into 30 minutes to give you food for thought and actionable ideas you can use right away, including:

○ Why is customer retention so important
○ Customer acquisition vs retention plans
○ Customer acquisition vs retention costs
○ Strategies for customer retention
○ Customer retention programs
○ Email strategy
○ Email marketing automation strategy

Watch it now!

I’m your host, Nancy Sergeant, founder of Sergeant Marketing and the Milestone Marketing Blueprint — here to help you save time and money, while building credibility, and reaching more donors and clients.

For more information contact:

Nancy Sergeant
Sergeant Marketing

Mickey Locey
mXtr Automation

This conversation aired live on Facebook, 6/15/22