The field of digital governance helps organizations clarify who in an organization will make certain decisions about digital - like who decides what the graphical user interface is or what the information architecture will be for an organizations online sites. In many organizations digital has grown so quickly and so organically that staff are often unsure, confused and in debate about who these decision makers are. So, there’s an internal push and pull between digital stakeholders that can lead to bad digital experience and a tough work environment for digital workers.
There’s a positive way to calm these dynamics. Lisa will discuss the steps you need to take to create an environment where organizational debates surrounding the goals of digital are minimized and the positive aspects of collaboration brought to the front. The end result being a better online experience for users and a positive work environment for digital workers.