Midwest UX 2014

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Simon King - Noam: prototyping strong ideas, weakly held

One of the most important principles for designers is having “strong ideas, weakly held.” This philosophy allows teams with diverse backgrounds to work together towards a shared goal, each bringing a point-of-view but remaining open as they observe the situation, try out ideas, and reflect on the outcome. To support this approach a team needs the right processes and tools to stay open to change.

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