Midwest UX 2014

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Jon Kolko - Well Designed: How to Use Empathy to Create Products People Love

Industry disruption is possible by focusing on providing deep, meaningful engagement to people that use your products or services. This is achieved by designing products that seem as though they have a personality, or even a soul. In this talk, you’ll learn how to achieve this, by leveraging design in a product management capacity. You’ll learn an end to end process that uses empathy to create products people love.

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