Midwest UX 2014

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Peter Morville - The Architecture of Understanding

If we hope to move forward, the UX community must go down. We’ve been seduced by surface at the expense of understanding. We think we’re designing software, websites and experiences. But we’re not. We’re agents of change. Until we accept this mission, we will forever repeat our mistakes. In this spirited tour of information architecture and systems thinking, Peter Morville draws from his new book, Intertwingled, to reveal how everything is connected from code to culture. It’s a trip into complexity that delivers a simple message: the UX community can change the world, but only if we go deep.

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