Building a brand amongst friends and foes - Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele leads Social Marketing @ Griffith (griffith.edu.au/social-marketing) and is Editor of the Journal of Social Marketing. Sharyn’s research focuses on behaviour change. She has published and presented over 80 books, journal papers and book chapters. She currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol (see gameon.rcs.griffith.edu.au/) and increasing healthy eating and physical activity to combat obesity. Research partners include Australian Defence Force, VicHealth, SA Health, Department of Health and Aging, Siggins Miller Consulting, Defence Science and Technology Organisation, and Queensland Catholic Education Commission and Mater Health Services.