Usher + Samsung
A behind-the-scenes look at the production that went into Usher's music film 'Looking 4 Myself'. A collaboration between artist and technology that lead a new type of branded content.
Music video: youtu.be/udaI02tShDU
Case study: youtu.be/FUc1D-EdnoI
Agency: Huge
Creative Director: Matt Lawrence
Directors: Bryant Jow, Perry Blackshear
Video Editor: Perry Blackshear
Motion Designer: Bryant Jow