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Usher + Samsung

A behind-the-scenes look at the production that went into Usher's music film 'Looking 4 Myself'. A collaboration between artist and technology that lead a new type of branded content.

Music video: youtu.be/udaI02tShDU
Case study: youtu.be/FUc1D-EdnoI

Agency: Huge
Creative Director: Matt Lawrence
Directors: Bryant Jow, Perry Blackshear
Video Editor: Perry Blackshear
Motion Designer: Bryant Jow