Medical Advertising Hall of Fame - Mike Lazur induction video
Working with the great folks at Juice Pharma and B12 Productions, I had the pleasure of producing and directing a video on Mike Lazur, who was inducted into the Medical Advertising Hall of Fame (MAHF). It was a fabulous project, as I got to interview Mike and other top folks in the medical advertising industry. What came across was how much respect and love everyone has for Mike, and also for each other. What also came across was how much fun they all had doing groundbreaking creative. Remember when having fun was a natural part of the advertising business?