Marcolina is now creating inventive interactive books, memorable sales aids and living catalogues for the iPad and Android Slate devices, integrating print, interactive and video experience.
Using great new tools like Adobes Digital Publishing Suite he has completed iPad and Android projects for Adobe, Motorola and a self published interactive iTunes AppBook on iPhoneography called iObsessed Companion.
"Dan Marcolina's IObsessed Companion App is the most dynamic and comprehensive interactive book experience that I have seen. The app illuminates what is possible when you bring together good design, a strong idea, fascinating imagery, video, imagination, and interactivity to a slate platform. Wow." -- Alina Wheeler, Brand Consultant, Speaker, Author and Designer
Our iPad Branding Experience
"The experience, although digital, is more like print. The form factor is more like a book the user can hold (without wires) allowing the viewer direct control with touch. This medium engages the user more because it is more personal. "
How tablet designing pushes traditional barriers:
"Touch, sound, motion, “print design” can now move audiences into an intimate interactive 10-inch space. This requires new thinking, not only scale, placement and color translation, but also navigation, use of sound, motion, iconography. Technical barriers of entry like file size, content viewer platform, iTunes/distribution must be considered. It all goes into shaping the tone and attitude of the brand.
On what good tablet design means for branding:
The tablet offers a full and consistent brand experience. You can be confident that the brand experience is the way you designed it. It is so different than designing for the web, where the playback is altered by size of screen, browser type, connection speed, font limitations. All communication is intentional and not arbitrary. And unlike print-- you get immediate response from a call to action, in addition to analytics on page views. It measures the success of the experience.
How it maximizes Advertising:
Unlike the print and desktop web experience, you can offer unique mobile brand enhancements that take advantage of location, direction, speed, angle of view, time of day, user habits. Brands can offer custom tailored, intimately engaging content. Imagine ads that know your location, time of day, angle of view, speed of travel and your last 10 web searches! As a brand manager, these metrics spawns a whole new approach to connecting with customers. And a whole new complex deployment grid of ad sales are instantly available to "digital publication" ad managers.
I am passionate about design and technology. Designing for the tablet lets me direct and deepen the experience of the viewer. I can create brand "magic" like no other format. Imagine the possibilities: the best design with smart video, engaging experiences, and measurable, interactive assets.
You can download Marcolinas' free interactive iPad portfolio from iTunes called Printeractivideo or visit their sites (flash site) or (ipad site)
About Marcolina Design
Dan Marcolina is one of the recognized early innovators in digital print, interactive and video design. Whether creating brand guidelines, television tiles or web content for clients like Adobe, Discovery Channel, and Business Wire, Marcolina creates a playful elegance that blends technology and concepts across media. His inventive work has been featured in dozens of books and magazines including Communications Arts, Graphis and The Macintosh Bible.
contact Dan at or 215.653.7000

AppAlchemy Feature Overview (Now Available)

A new interactive appBook on Experimental Photography Processes With iPhone Apps from the Author of the critically acclaimed iPhone Obsessed Series.

AppAlchemy is an appBook for the iPad and features overviews of Marcolina's 40 essential apps and 32 image formulas some with detailed step by step video tutorials.

Over 5 hours of video altogether. It also includes many, many resource links and examples of work based around each app by some of the worlds best iPhoneographers.

You will learn from one of the most experienced and recognized digital artist in iPhoneography today.
Cut through the clutter of over 8000 photography apps and be personally introduced to Marcolina's 40 essential apps in 8 categories including:

Production Apps, like Photoforge2 and Snapseed

Grunge Apps, like Vintage Scene and Modern Grunge

Light and Blur Apps, like Tiltshift and BigLens

Toon and Graphic Apps, like Decim8 and ToonPaint

Film Looks apps, like PlasticBullet and Dramatic Black & White

Camera Apps, like SlowShutter and CCD

HDR Apps, like Simply HDR and TrueHDR

Auto FXs Apps, like RetroCamera and Jazz

Dan gives you the inside secrets to be up and running in these apps explaining the most important creative strengths of each. But more importantly he gives you insights on how to think about picture taking, combining apps and pre-visualization for successful images.

As one of the early leaders in this new "Mobile Movement" and a recognized digital image designer/photographer for 25 years he also shares his thoughts on what sets iPhoneography apart from traditional photography and why he considers it an important shift in the art form.

Dan gives you detailed video instruction on how he assembled some of his favorite creations, and formulas for 32 of his recent images. Along with hand picking and displaying over 130 images from the most notable iPhoneographers from around the world as they pertain to each app.

And there is even a way to submit your work for inclusion in the live gallery or add your tricks and tips to a live discussion on each app. Many iphoneography resources, equipment and other tutorials are listed in a live interactive gallery.