Marcolina is now creating inventive interactive books, memorable sales aids and living catalogues for the iPad and Android Slate devices, integrating print, interactive and video experience.
Using great new tools like Adobes Digital Publishing Suite he has completed iPad and Android projects for Adobe, Motorola and a self published interactive iTunes AppBook on iPhoneography called iObsessed Companion.
"Dan Marcolina's IObsessed Companion App is the most dynamic and comprehensive interactive book experience that I have seen. The app illuminates what is possible when you bring together good design, a strong idea, fascinating imagery, video, imagination, and interactivity to a slate platform. Wow." -- Alina Wheeler, Brand Consultant, Speaker, Author and Designer
Our iPad Branding Experience
"The experience, although digital, is more like print. The form factor is more like a book the user can hold (without wires) allowing the viewer direct control with touch. This medium engages the user more because it is more personal. "
How tablet designing pushes traditional barriers:
"Touch, sound, motion, “print design” can now move audiences into an intimate interactive 10-inch space. This requires new thinking, not only scale, placement and color translation, but also navigation, use of sound, motion, iconography. Technical barriers of entry like file size, content viewer platform, iTunes/distribution must be considered. It all goes into shaping the tone and attitude of the brand.
On what good tablet design means for branding:
The tablet offers a full and consistent brand experience. You can be confident that the brand experience is the way you designed it. It is so different than designing for the web, where the playback is altered by size of screen, browser type, connection speed, font limitations. All communication is intentional and not arbitrary. And unlike print-- you get immediate response from a call to action, in addition to analytics on page views. It measures the success of the experience.
How it maximizes Advertising:
Unlike the print and desktop web experience, you can offer unique mobile brand enhancements that take advantage of location, direction, speed, angle of view, time of day, user habits. Brands can offer custom tailored, intimately engaging content. Imagine ads that know your location, time of day, angle of view, speed of travel and your last 10 web searches! As a brand manager, these metrics spawns a whole new approach to connecting with customers. And a whole new complex deployment grid of ad sales are instantly available to "digital publication" ad managers.
I am passionate about design and technology. Designing for the tablet lets me direct and deepen the experience of the viewer. I can create brand "magic" like no other format. Imagine the possibilities: the best design with smart video, engaging experiences, and measurable, interactive assets.
You can download Marcolinas' free interactive iPad portfolio from iTunes called Printeractivideo or visit their sites (flash site) or (ipad site)
About Marcolina Design
Dan Marcolina is one of the recognized early innovators in digital print, interactive and video design. Whether creating brand guidelines, television tiles or web content for clients like Adobe, Discovery Channel, and Business Wire, Marcolina creates a playful elegance that blends technology and concepts across media. His inventive work has been featured in dozens of books and magazines including Communications Arts, Graphis and The Macintosh Bible.
contact Dan at or 215.653.7000

Interactive Mobile Ads

These are examples of ads that might appear in a digital magazine such as Wired (ads were not actually in this publication) They each use some element of touch or motion to engage the reader.