Marcolina is now creating inventive interactive books, memorable sales aids and living catalogues for the iPad and Android Slate devices, integrating print, interactive and video experience.
Using great new tools like Adobes Digital Publishing Suite he has completed iPad and Android projects for Adobe, Motorola and a self published interactive iTunes AppBook on iPhoneography called iObsessed Companion.
"Dan Marcolina's IObsessed Companion App is the most dynamic and comprehensive interactive book experience that I have seen. The app illuminates what is possible when you bring together good design, a strong idea, fascinating imagery, video, imagination, and interactivity to a slate platform. Wow." -- Alina Wheeler, Brand Consultant, Speaker, Author and Designer
Our iPad Branding Experience
"The experience, although digital, is more like print. The form factor is more like a book the user can hold (without wires) allowing the viewer direct control with touch. This medium engages the user more because it is more personal. "
How tablet designing pushes traditional barriers:
"Touch, sound, motion, “print design” can now move audiences into an intimate interactive 10-inch space. This requires new thinking, not only scale, placement and color translation, but also navigation, use of sound, motion, iconography. Technical barriers of entry like file size, content viewer platform, iTunes/distribution must be considered. It all goes into shaping the tone and attitude of the brand.
On what good tablet design means for branding:
The tablet offers a full and consistent brand experience. You can be confident that the brand experience is the way you designed it. It is so different than designing for the web, where the playback is altered by size of screen, browser type, connection speed, font limitations. All communication is intentional and not arbitrary. And unlike print-- you get immediate response from a call to action, in addition to analytics on page views. It measures the success of the experience.
How it maximizes Advertising:
Unlike the print and desktop web experience, you can offer unique mobile brand enhancements that take advantage of location, direction, speed, angle of view, time of day, user habits. Brands can offer custom tailored, intimately engaging content. Imagine ads that know your location, time of day, angle of view, speed of travel and your last 10 web searches! As a brand manager, these metrics spawns a whole new approach to connecting with customers. And a whole new complex deployment grid of ad sales are instantly available to "digital publication" ad managers.
I am passionate about design and technology. Designing for the tablet lets me direct and deepen the experience of the viewer. I can create brand "magic" like no other format. Imagine the possibilities: the best design with smart video, engaging experiences, and measurable, interactive assets.
You can download Marcolinas' free interactive iPad portfolio from iTunes called Printeractivideo or visit their sites (flash site) or (ipad site)
About Marcolina Design
Dan Marcolina is one of the recognized early innovators in digital print, interactive and video design. Whether creating brand guidelines, television tiles or web content for clients like Adobe, Discovery Channel, and Business Wire, Marcolina creates a playful elegance that blends technology and concepts across media. His inventive work has been featured in dozens of books and magazines including Communications Arts, Graphis and The Macintosh Bible.
contact Dan at or 215.653.7000

Mobile Masters (available NOW)

GET NOW >> This is Volume One (Second Edition is Also Now Available) Over 50 of the worlds most notable iPhoneographers reveal their techniques, passion and vision in a compelling interactive format by the author of iPhone Obsessed and AppAlchemy, Dan Marcolina @marcolina. This iPad eBook is a commemorative companion to the Mobile Masters Sessions to be held at Macworld Expo on January 30, 2013. (some tickets still available) And contains the work and views of most all the speakers and many more leaders in this mobile movement. You can be a part of of the book by tagging up to 5 of your BEST photos with #mobilemasters in Instagram. the winners will be included in the eBook.

I believe we are at the beginning of a historical movement in photography “the mobile movement”. The convergence of: outstanding tech in a camera that is always with you, along with cheap easy to discover apps and the sharing and learning of techniques within the huge social gallery called instagram/facebook has allowed many more people to intuitively create with images.

Within this exponential growth there are small underground pockets of people that are truly reinventing the artform. This appBook is an attempt to not only reveal what these talented folks are doing with images but also expose their passion and vision for the movement.

In 1891 Peter Emerson an early promoter of photography as an art form was in despair about the limits of photo processing deciding that it would forever remain a minor art because it could not be manipulated at will... We have now crossed this threshold. - Dan Marcolina

-Over 50 varied Artists from around the world are represented
-Many step-by-step "app-stacking" secrets revealed with a swipe of the figure
-Personal video interviews from 30 artist discussing how iPhoneography has changed them and photography.
-Many image tutorial video
-Over an hour of video included
-Indepth text descriptions with direct links to each app mentioned
-Hand selected portfolio of additional work from each artest.
-Direct links to each artist websites, blogs, and even email address

-Winners of the Mobile Masters Challenge are revealed here
-Winners of Pixels The Third Wave Show
-Interactive 360 experience of the LA Mobile Arts Festival show
-Resource links to the hottest iPhoneography web sites

Karen Divine
Glenn Homann
Jen Bracewell
Julieanne Kost
Carlein van der Beek
Neva Welton
Richard Gray
Jennifer Thomas
Natali Prosvetova
Paul Toussaint
Rebecca Cornwell
Misho Baranovic
Andrea Koerner
Cindy Patrick
Miguel Angel Camero
Alain Vincent
James Clarke
Jamie Stewart
Knox Bronson
Lanie Heller
Rudy Vogel
Jack Hollingsworth
Bob Weil
Dilshad Corleone
Christian Sweet
John Paul Caponigro
Roger Guetta
Katrin Eismann
Nettie Edwards
Helene Goldberg
Dan Marcolina
Dale Smith
Eric Beck
Chad Rankin
Marie Matthews
Jeff Lee
Michelle Robinson
Brent M
Star Rush
Richard Koci Hernandez
Dan Rubin
Marina Akwa
Benamon Tame
Nick Hoffer
Dan Berman
Claudia Cechini
Denise Marcolina
Shinnya Umetsu
Andre Hermann
Veronica Moloney


iObsessed Companion
AppAlchemy Pocket
World Without Photoshop