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By License Global

Insight, inspiration and information from the brand licensing industry's leading news source, License Global

Opportunities in eSports

Mike Sepso, founder of Major League Gaming and SVP at Activision Blizzard, is a pioneer in the world of eSports. Here he gives insights into why millions of people are flocking to video gaming leagues and why he thinks the merchandise programs of these teams could be as big as that for traditional sports leagues.