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By License Global

Insight, inspiration and information from the brand licensing industry's leading news source, License Global

UNDERSTANDING CHINA PART 2: Geography Matters

Jamie Stevens, EVP of worldwide consumer products at Sony Pictures, has spent a large part of her career working in and with China. In Part 2 of the 'Understanding China' series, she explores the five tiers of Chinese cities and where the biggest opportunities can be found for both licensors and retailers.