The "Hook"

Client testimonial videos are one of the most powerful pieces of content your business can have in your video portfolio. Not only are you providing prospective customers a third party perspective of how great your company is to work with, or how awesome your products are... you're also humanizing your products or services with real people. For virtual products or solutions, this can be especially helpful to differentiate your business.

One key to a great testimonial video is what we refer to as the "hook".

The "hook" is the opening statement that draws the audience in right up front. It can come in various forms, but the goal is grabbing the viewers attention immediately with something unexpected, such as a powerful statement or quote that sets the tone for the content that follows.

Below are some completed projects which show the "hook" in action.