iPad Pro Commercial

I Directed all of the "content" within this commercial for Apple's launch of the iPad Pro. From the Atacama desert of Chile with the incredible stars above, the satellite dishes above in one of the highest spots on earth, to aerials of NYC. This was an incredible commercial to work on with an amazing crew and team from the company we affectionately call "the fruit company" because we can never use their name prior, during and often for a long time after the shoot! Note: a separate team worked on the "hands on" portion of the commercial and of course the Hollywood movies etc displayed on the iPad's screen ;)